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inflight infotainment... |
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JET SCREEN – INFLIGHT ENTERTAINMENT |
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IDFS has been appointed as the sole media consolidation agency for all in-flight advertising opportunities on board Jet Airways flights, both International and Domestic.
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Jet Airways - India 's Premiere Airline has continued its investment and innovation in the in-flight experience as a key strategy to its continued success. It affords advertisers a unique opportunity to reach and influence an upscale Indian audience of affluent leisure travelers and business executives in a captive but relaxed environment. |
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Advertisers can choose to communicate to their target audience on board the airline, via in-flight media like the In-flight Entertainment System, and the IFE Guide |
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Why Jet Screen Infotainment ? |
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Jet Airways is the first Indian Airline to receive the Avion Award, twice in a row for excellence in In-flight Entertainment. |
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State of the art touch-screen Panasonic EX2 in-flight entertainment platform |
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Over 200 hours of programming which includes exclusive signature theme based programming |
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More than 75 Hollywood , Bollywood, International cinema and Indian Regional movies |
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Over 55 Hollywood , Bollywood and Regional TV and Short Programs |
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Profiling the Corporate Traveller |
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| Demographic Target |
Domestic |
International |
| Age (Between 25 and 54) |
71% |
68% |
| Annual income (> 10 lac) |
41% |
49% |
| Occupation (Top Management) |
43% |
51% |
| Gender (Male) |
64% |
63% |
| Frequency of flying (monthly) |
35% |
25% |
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About Jet Airways : |
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Jet Airways currently operates a fleet of 75 aircraft, which includes 7 Boeing 777-300 ERs aircraft, 55 classic and next generation Boeing 737-400/700/800/900 aircraft, 6 Airbus A330-200 aircraft and 7 modern ATR 72-500 turboprop aircraft. With an average fleet age of 4.66 years, the airline has one of the youngest aircraft fleet in the world. Jet Airways operates over 365 flights daily. |
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Flights to 64 destinations span the length and breadth of India and beyond, including New York (Newark), JFK, Doha, Bahrain, Kuwait, Muscat, Toronto, Brussels, London Heathrow, Singapore, Kuala Lumpur, Colombo, Bangkok and Katmandu. The airline plans to extend its international operations to other cities in North America, Europe, Africa and Asia in phases with the introduction of wide-body aircraft into its fleet. Since its inception in May 1993 to end- September 2007, Jet Airways has flown over 81.8 million passengers. |
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An estimated 26 m passengers will fly Jet Airways in 2008 |
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